If you want to protect your
trademark around the world you should keep in mind one thing - trademarks are
territorial. The registration of your
trademark in one country doesn’t mean
protection in the whole world. If you want your mark protected worldwide you
have to register it in each country of the world but this is such an expensive
and long process.
The most cost-effective decision
will be the registration of your mark in the countries where you already have
or plan to have your business.
Also, there are some opportunities
for those who want to register their brand in the European Union countries - a
EU trademark which includes the registration of your mark in all 28 European
Union countries. One more advantage is that applying for a EU trademark is much
cheaper than for each EU country separately. But you should remember that your
registered trademark must be used in commerce, otherwise, it can be canceled.
Source: Quora
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